Audio processing and restoration experts iZotope and software instrument veterans Native Instruments have joined forces, and are now part of a new 'Audio Creator Group' backed by investment firms Francisco Partners and EMH Partners.
Fans of both companies' software needn't worry about changes to their hugely successful product ranges — the press release tells us that “There will be no structural changes to either entity, with both continuing under the same leadership, and with the same established teams” — but it is anticipated that future products from both brands will benefit from the other's expertise and intellectual property.
About the move, iZotope CEO Mark Ethier has said: “iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers and musicians to realize their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With iZotope’s intelligent processing, and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”
Constantin Koehncke, CEO of Native Instruments, adds: “As more and more people are getting into music making they are looking for easy access to the building blocks for their journey. Joining forces with iZotope brings us yet another step closer to fulfilling our shared mission to empower producers of all levels with everything they need, from instruments and effects to a supportive and thriving community. I cannot begin to imagine what our combined talent and technology can come up with to inspire artists and music creators worldwide.”
