Hyperballad: Music for Ads

When a globally recognised brand asks for a piece of music that playfully evokes the 1960s spy thriller genre for their latest advertising campaign, where do you start? Brooklyn-based music house Hyperballad brought in a drummer, horn player and bassist and started tracking. We find out how the track took shape, explore the musical demands of delivering multiple versions for a range of media, and hear how Hyperballad communicated with their client throughout the process.